Chief Marketing Officer of Vinamilk Nguyen Quang Tri (R) receives the Top 100 Most Valuable Vietnamese Brands certificate from a Brand Finance representative. (Photo: VNA)
 

This achievement places Vinamilk ahead of the world’s three most valuable dairy brands in terms of brand strength, ranks it third globally in the dairy sector, and officially positions it among the top 5% strongest brands worldwide.

With this milestone, Vinamilk has also been selected to appear in Brand Finance’s global 'Spotlight' feature, which recognises standout brands in each market.

According to Brand Finance – the independent brand valuation consultancy monitoring around 6,000 brands in 40 countries – the Brand Strength Index evaluates awareness, loyalty, profitability, marketing effectiveness and sustainability strategy.

An AAA+ rating signifies exceptional internal strength and the ability to drive business growth, expand across sectors, license the brand into new industries and maintain a strong reputation internationally. It is a level reached by fewer than 5% of global brands.

Managing Director for Asia-Pacific at Brand Finance Alex Haigh said Vinamilk’s brand strength has risen notably as the company expands its international presence and fully integrates its new brand identity. He noted that Vinamilk is one of the rare brands capable of maintaining a strong reputation across any field in which it appears, a consistency that cements its AAA+ status.

Notably, according to Brand Finance, although Asia-Pacific region accounts for only 34.4% of the global dairy market and holds just four of the top 10 most valuable dairy brands, it generates 54.1% of the total brand value in the top 10.

Vinamilk has maintained its position among the top five most valuable dairy brands in APAC and top three in brand strength for six consecutive years, a rare accomplishment in a highly competitive and volatile market. It is also the only Vietnamese dairy company invited to join Brand Finance’s Spotlight segment this year.

VNA