Thanks to its reliable winds, favourable climate and unique coastal scenery, Mui Ne is becoming one of Asia's leading kitesurfing destinations, attracting growing numbers of international tourists and athletes each year, according to Figaro Nautisme, a French magazine specialising in maritime tourism and water sports.

Michelin Guide Vietnam 2026 highlights the growing global recognition of Vietnamese cuisine, showing that the country’s culinary identity, from humble street-side eateries to Michelin-starred restaurants, is earning acclaim through its authenticity, local ingredients and cultural storytelling.

Ly Hoang Nam has become the highest-ranked pickleball player in Asia, according to the latest Dynamic Universal Pickleball Rating (DUPR), marking a landmark achievement for both the former tennis star and Vietnamese pickleball.

As digital transformation and artificial intelligence reshape the tourism industry, changing how destinations are managed and promoted, tourism communication is no longer merely a supporting activity, it has become a core competitive advantage of destinations, said insiders.

Vietnam recorded robust growth in international arrivals during the first five months of 2026, reinforcing its position as one of Asia’s most attractive travel destinations.

The Vietnam Writers’ Association Publishing House on June 2 launched the Vietnamese-English bilingual poetry collection "Su me dam của Ho Guom" (The Ecstasy of Ho Guom) and an art exhibition by American poet Bruce Weigl in Hanoi.

The fourth Da Nang Asian Film Festival (DANAFF IV) 2026 will feature significant changes in both scale and content as it expands beyond a regional film event into a broader platform for professional exchange, training and international cooperation.

The Republic of Korea (RoK)’s Yonhap News Agency has portrayed Vietnam’s Phu Quoc Island as a rising tourism paradise in Asia, where tropical beaches, spectacular sunsets and iconic attractions create memorable experiences for international visitors, including Korean ones.

The Vietnam Buddhist Sangha (VBS) Central Committee held a solemn ceremony at Quan Su Pagoda in Hanoi on May 31 to celebrate the Lord Buddha’s birthday in Buddhist calendar year 2570 (Vesak 2026), reaffirming the spirit of Buddhism accompanying the nation throughout the development journey and contributing to social harmony and national solidarity.

Vietnam will host a race of the prestigious UTMB World Series for the first time, opening opportunities to put the country’s mountain trails on the global trail running map.

A nationwide film week celebrating International Children’s Day 2026 will take place from May 31 to June 7, according to the Cinema Department under the Ministry of Culture, Sports and Tourism.

Vietnam and CNN International Commercial (CNNIC) will continue their tourism promotion strategy in the new phase, as agreed at a recent meeting in Hanoi between Deputy Minister of Culture, Sports and Tourism Phan Tam and CNNIC Executive Vice President Phil Nelson.

The Hue International Music Week 2026, slated for June 13–18 as part of the Hue Festival, is expected to be a standout highlight, bringing together top-tier artists and performing troupes of Vietnam and those from around the world in a vibrant celebration of global music and culture.

The Chinese Cultural Centre in Hanoi on May 19 held an exchange event celebrating China Tourism Day (May 19), aiming to promote the tourism and cultural strengths of Vietnam and China while enhancing cooperation and connectivity between travel businesses from the two countries.

​ The Ao Dai 2026 festival took place at the Sapa Trade Centre in Prague on May 17, celebrating Vietnamese cultural identity and attracting strong interest from the Vietnamese community in the Czech Republic, along with international friends and partners.

The tourism cooperation between Ho Chi Minh and expanded northwestern provinces is seen as an important step toward sustainable tourism growth and enhancing Vietnam’s tourism brand in the international market.

Vietnam's national U17 football team secured a place at the FIFA U17 World Cup 2026 for the first time after defeating United Arab Emirates national U17 football team 3-2 on in the final Group C match of the AFC U17 Asian Cup 2026 in Saudi Arabia on early May 14 (Vietnam time).

A photo exhibition themed “connecting identities” opened at the Dak Lak Museum on May 12, featuring 100 photographic works showcasing the cultural beauty of Vietnam and the Republic of Korea (RoK).

Inscribed by UNESCO on the Representative List of the Intangible Cultural Heritage of Humanity, “Don ca tai tu” in southern Vietnam is not only a traditional art form but also a reflection of the region's cultural identity and spiritual life.

The growing role of intellectual property (IP) in sports is opening new avenues for economic development as stakeholders increasingly tap into the commercial value of intangible assets such as broadcasting rights, trademarks and digital content.