The World Coffee Heritage Forum, held from April 17 to 19 at the World Coffee Museum in Dak Lak province, underscored coffee as a “living heritage” capable of connecting people, communities and civilisations, and fostering harmony, creativity and sustainable development.

Thousands of people from across Vietnam are gathering in the central city of Hue on April 18 to take part in the Hue Nam Temple Festival, creating a vibrant yet solemn cultural and spiritual atmosphere rich in artistic expression.

A ceremony to open the Hung Kings Temple Festival and the 2026 Ancestral Land Culture and Tourism Week was held on late April 17 in the northern province of Phu Tho, home to the Hung Kings Temple historic site – a place of worship dedicated to the legendary ancestors of the nation.

This summer, football fans can enjoy the largest football event on the planet as Vietnam Television (VTV) officially announced that it has secured the broadcasting rights for the FIFA World Cup 2026 Finals.

A national scientific conference on developing Vietnamese culture in the new era under the Politburo’s Resolution No. 80-NQ/TW was held on April 15, bringing together scholars, researchers, lecturers, cultural regulators and artists nationwide to analyse the resolution's theoretical and practical approaches.

A friendship music concert celebrating the state visit to China by General Secretary of the Communist Party of Vietnam (CPV) Central Committee and State President To Lam and his spouse, along with the Vietnam - China Tourism Cooperation Year 2026–2027, took place in Beijing on April 15 evening.

Despite global headwinds stemming from tensions in the Middle East, Vietnam’s tourism sector posted a record-breaking first quarter, pulling in more than 2 million foreigners per month and achieving its strongest Q1 performance on record.

Reimagining origin legends through contemporary stage language, the opening art programme of the Hung Kings Temple Festival and the 2026 Ancestral Land Culture and Tourism Week, reflects the spirit of the Politburo’s Resolution 80-NQ/TW, which places culture on par with the economy, politics and society, focuses on preserving and promoting heritage in modern life.

As global instability and rising travel costs reshape tourism trends, Vietnam is increasingly positioning itself as a safe, accessible and cost-competitive destination, drawing a growing influx of international visitors and strengthening its reputation as a resilient and trusted tourism hub.

Deputy Prime Minister Nguyen Chi Dung has signed Decision No. 611/QD-TTg dated April 4 approving the project on digital transformation in the cultural sector to 2030, with a vision to 2045.

Vietnam's national football team has returned to the world’s top 100, rising to the 99th place in the latest FIFA rankings following the March 2026 FIFA Days, according to the Vietnam Football Federation.

French guest conductor Zahia Ziouani is set to perform in Hanoi and Ho Chi Minh City with two leading orchestras, the Vietnam National Symphony Orchestra (VNSO) and the Ho Chi Minh City Ballet Symphony Orchestra and Opera (HBSO).

Vietnam’s tourism sector is striving to maintain growth momentum as rising fuel prices drive up travel costs, forcing businesses to adapt, restructure products and shift toward more short-haul markets.

By removing institutional barriers, accelerating heritage digitalisation, and forging stronger links with tourism, Ho Chi Minh City is moving beyond preservation to transform traditional theatre into a competitive cultural industry, leveraging the “soft power” of culture as Vietnam deepens integration into the world.

The central city of Hue is stepping up efforts to position itself among Vietnam’s leading green tourism destinations, moving towards a net-zero tourism model with balanced emissions.

The appearance of Son Doong Cave in the US's renowned CBS television programme “60 Minutes” is expected to create a strong international media impact, helping boost tourism promotion efforts and elevate Quang Tri’s position on the global travel map.

Vietnam is increasingly emerging as a preferred destination for Philippine travellers, welcoming over 482,000 arrivals in 2025, as ASEAN visa exemption policies provide favourable conditions for enhanced tourism cooperation and closer bilateral exchanges.

The De Men (Cricket) Awards for Children, which celebrate outstanding works by and for children, was officially launched on March 26, inviting literary and artistic works, or drafts of such works, to compete.

Resolution No. 80-NQ/TW of the Politburo highlights Vietnamese culture as a vital internal resource that shapes national identity and mettle, with corporate culture emerging as a key driver of competitiveness and sustainable development of businesses and, more broadly, for the national economy.

Bai Tu Long Bay in the northern province of Quang Ninh has been named in the list of “7 Wonders of Southeast Asia for 2026” by Condé Nast Traveller.